Showing posts with label marketing without advertising. Show all posts
Showing posts with label marketing without advertising. Show all posts

Sunday, July 12, 2009

Daily Thoughts 7/12/2009 ( Twitterers at the American Library Association )

Vladimir Nabokov's Scrabble Board


Daily Thoughts 7/12/2009

I am still reading Marketing Without Advertising. There is a blog which goes with the book, http://phillips.blogs.com/mwa It gives lots of tips on how to market your business without using advertisements.


I have started reading The Angel's Game by Carlos Ruiz Zafon. There is a lot about writing in this novel as well as excellent use of symbolism.


Web Bits



Based on the Book-- Movies based on books.http://www.mcpl.lib.mo.us/readers/movies/

Library Website Hall of Fame from Library Success Wikihttp://www.libsuccess.org/index.php?title=Website_Design

Microbloggers (Twitter) at the American Library Associaton Conference. http://wikis.ala.org/annual2009/index.php/Microblogging_Annual There is a virtual conference for the American Library Association, but it costs money-- $215 to look at the virtual sessions. I think I will stick to looking at blogs on the conference and reading Twitter.

Saturday, July 11, 2009

Daily Thoughts 7/11/2009 ( Chris Anderson, Michael Jackson )

Pearl Buck receiving the Nobel Prize from King Gustavus V in Stockholm


Daily Thoughts 7/11/2009

The book Free by Chris Anderson is generating a lot of controversy. It is something we ordered a while ago. I think the controversy will make more people want to read the book. I read The Long Tail also by Chris Anderson and was not that impressed. It reminded me of a new way to package niche marketing. Thttp://www.publishersweekly.com/article/CA6670080.html?desc=topstory



I walked up to my local library and dropped off a few books. It was very pleasant outside today. I did not get any more books to read.



I have been reading Marketing Without Advertising. It is a fairly dense text. The premise is that advertising is not the best way for small businesses to get customers. It describes ways to build a client base by having excellent customer service, generating recommendations, using informational products like brochures, and generating goodwill. The book has lots of recommendations in it.



Sometimes when you are looking through the magical land of the internet, you find odd things. Michael Jackson's visit to the Strand Bookstore. http://www.huffingtonpost.com/nancy-bass/the-day-i-met-michael-jac_b_225954.html

Friday, July 10, 2009

Daily Thoughts 7/10/2009 ( Small Press Distributors)



book wall at House of the Book in the city of Leipzig/Buchwand im Haus des Buches in Leipzig



Daily Thoughts 7/10/2009

I spent some time looking at http://www.spdbooks.org/ Small Press Distributors which is a nonprofit organization focused on distributing small press titles. Many of the titles are unique and high quality. There is a lot of poetry here, especially modern fiction and poetry. Some of it is experimental and would never be distributed by large publishing houses or book distributors.

I also spent a little bit of time looking at the New Releases section of the Mysterious Bookshop. They include a few espionage novels which look quite interesting. http://www.mysteriousbookshop.com/?page=shop/browse&category_id=21&CLSN_2723=12472333322723e70ee980e4654b4b63

Today was another fairly busy day. I used the content of my postcard on ebooks to redo it as a flyer which should look very interesting. I also did a display of some of our rare books from storage. Some of them are quite interesting. We have a first edition of the Encyclopedia Britannica which is interesting to look at. We also added some more baskets for the nonfiction area of our slat walls. I am still doing some evaluation of the 700s.

I picked up two books to read this weekend, Marketing Without Advertising Easy Ways to Build a Business Your Customers Will Love & Recommend by Michael Phillips & Sally Rasberry and The Angel's Game by Carlos Ruiz Zafon. Both look like very interesting books.