Writing That Works How To Communicate Effectively in Business, 3rd Edition by Kenneth Roman and Joel Raphaelson

Writing That Works How To Communicate Effectively in Business, 3rd Edition by Kenneth Roman and Joel Raphaelson





Writing That Works is an updated book on business writing that includes sections on email, presentation decks (bullet pointed lists often in powerpoint), and a reminder that computers are only as good as what you put into them.



The writers describe when it is appropriate to use paper memos and letters to add a personal touch or appear official. They also talk about how to give presentations to sell your product or idea in person.

The book covers written documents, presentations, and the internet. The chapters are short, clear, and present clear business objectives; getting a job with a resume, getting money for your ideas, saving time by managing email properly, and selling yourself in writing.



Kenneth Roman and Joel Raphaelson open the book with a statement that the point of business writing is to get things done, not just to be clear.



There is a reminder to edit your work, be understandable, and write for a specific objective. Kenneth Roman and Joel Raphaelson do this with ease. They make excellent use of bullet pointed lists, indented italicized text, and bold headings which catch your attention.



Kenneth Roman retired from being CEO of Ogilvy and Mather Worldwide and Joel Raphaelson retired from being Creative Executive Director of Ogilvy and Mather Worldwide. This makes them very qualified to write about business. This book is well worth reading.