The Visible Librarian Asserting Your Value With Marketing And Advocacy by Judith A. Siess
This book is about marketing, public relations, and advocacy for libraries. The author uses examples from all types of libraries to show how marketing can improve the visibility of libraries and librarians. If libraries are not visible and do not speak up they do not get funded.
Judith A. Siess includes customer service and community relations as part of marketing. It is up the librarian to market their services because they know the library best. The book gives many examples of different forms of marketing including brochures, newsletters, business cards, open houses, surveys, press releases, websites, email, bulletin boards and display cases.
The book is an introductory text. It is the first steps in promoting a library. Not enough libraries promote themselves well. If you are just begining it would be very helpful. The writing is very concise, but a bit dry. There is an index and footnotes. I was hoping for something a little more creative.