Friday, April 30, 2010
Purple Cow Transforming Your Business By Being Remarkable by Seth Godin
Seth Godin is a motivational speaker about business. His focus is on marketing goods and services. He does not just talk about marketing; he also has created a social network, Squidoo http://www.squidoo.com as well as a very popular blog http://www.sethgodin.com . His focus is on being exceptional and different. He is the most popular marketing blogger on the internet.
In his words, a "purple cow" is a remarkable thing to see. Of course, it is also a Mother Goose nursery rhyme which many people remember as well from their childhood, "I never saw a purple cow, I hope, I never see one, but I'd rather see than be one."
Mr. Godin combines an ethic of showmanship with a very straightforward style. The message is easy to follow in this book; produce a remarkable unique product, find the early adopters who will sell your product by word of mouth, and try and create a strategy that others have a hard time following.
He urges people to take risks, because people are no longer paying attention to the tried and true methods of advertising. Television and radio do not catch peoples attention as easily. Most everyones basic wants and needs have been met. You must create a unique message with strong knowledge of what you are selling. His statements are quite compelling. They sound like common sense.
Seth Godin's examples are of newer companies; Starbucks, Krispy Kreme, Jet Blue, Ben and Jerry's, Apple Computer, Google, and Yahoo. His pitch seems to come right out of new media.
He consistently combines design with marketing. If you look at the cover of the book, Purple Cow, it is bright purple with white splotches and a picture of a cow on the front of the book. The book itself is well laid out with black and white pictures and very simple charts. There is a list of very prominent companies in the back of the book which would appeal to most business people.
This book is entertaining, focused, well designed, full of snappy writing, and not boring.