Sunday, July 24, 2011
Curation Nation Why The Future of Content Is Context How To Win In A World Where Consumers Are Creators by Steven Rosenbaum
Steven Rosenabum is describing a major shift in how media is being delivered. Consumers of media are increasingly becoming prosumers and creators of their own content. People create a variety of sites based on their interests from cooking to baseball. Steven Rosenbaum runs Magnify.net which aggregates video content on the web so many of his ideas come from his direct business experience.
A prosumer is a consumer who proactively chooses what and how they will consume. A good example of a prosumer might be someone who buys green products, or only buys from the Better Business Bureau. Increasingly prosumers are becoming creators of their own content based on what they are interested in.
The tools of content creation are becoming cheaper and easier to get access to. Social tools like Twitter, Youtube, blogs, podcasts, and other social media tools are easy to get access to. It is not just the software and web which is becoming cheaper, people now can easily afford smart phones, laptops, and inexpensive video recorders. People can use these tools to spread their ideas and opinions.
The difference between this book and other books is that Steven Rosenbaum takes it one step further. He describes how to curate content, picking out and organizing materials for blogs and websites. He even describes content strategy citing Kristina Halvorson's book Content Strategy.
Then Steven Rosenabaum talks about how curation scales with aggregation mixed with selective content on websites like The Huffington Post, Blog Her, and Linked In. This creates a larger picture of curation both on the small individual level and on the larger scale of big commercial websites.
None of the material is particularly new. However, how it is presented is new. This is a solid overview of how to organize social media tools. It pulls many disparate threads together to create a picture of a strategy to manage and organize social content. The book can be a bit diffuse at times. This book would be useful for people interested in new media.