Tuesday, November 16, 2010

Daily Thoughts 11/16/2010 (Content Strategy)

Portrait of Brazilian writer Jorge Amado, 1997, Gilberto Gomes, Creative Commons Attribution, Share-Alike 1.0

Daily Thoughts 11/16/2010

Today has been another quiet day.  I went through and looked over my ordering for tomorrows meeting.  I also did a bit more weeding in the oversize books and checked the displays to see that they were in order.
I am writing the monthly report.  Part of this is collecting flyers and marketing material which we made.

I also got my certificate of completion for the Fundamentals of Acquisitions course which I took on line.  It is quite interesting.  I am thinking of taking the Marketing For Libraries course.

I plan on reading Life by Keith Richards.  I am looking at the November 14, 2010 issue of the New York Times Book Review.  I have not read it yet, but there is a quote on the words in the cover from him, " For many years, I slept on average, twice a week.  This means that I have been conscious for at least three lifetimes."

On the way home, I finished reading Content Strategy for the Web by Kristina Halvorson.  It is a framework for managing the content which goes into a website.  This includes text, pictures, videos, and all the different content inside a website.  This includes a process of auditing all the different pages, analysing what is in a website to see that you have the right content, and creating an overall strategy for what should go into a website or other medium on the internet.  I found it useful as a set of ideas.  It is the kind of book where you can pick and choose what you find useful and let the other pieces go.

One of the things I have noticed is that people are starting to talk about the idea of "content curation:" which sounds very much like librarianship except for in a web setting.  The central idea is that the web needs people to make information usable and findable.  It sounds a bit questionable, but it does have its interesting points.  This fits with the increasing demand for taxonomists, metadata specialists, and managers of digital images. The most obvious place which I can think of where this fits is internet sites like the Library of Congress American Memory Archive, and the New York Public Library Digital Gallery.  Also the big websites like Google hire a cross between programmers and librarians to manage their indexing and metadata.

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