Monday, January 3, 2011
Net Profit How To Succeed In Digital Business by David Soskin
Net Profit is about building profitable internet enterprises. It takes the view that web businesses are businesses like any other. The writing feels very different than writing coming out of Silicon Valley in California, or Silicon Alley in New York. It does not evangelize technology. David Soskin takes a different approach to business on the web which comes from his working in Britain in a company that he bought, Cheapflights, and then grew into an international business.
This is not about the wonders of open source, or how to reach lots of people through social media. It is about how to protect your intellectual property and stay focused on becoming a profitable business. He is not writing about how to make a lot of money very fast.
The books takes a nuts and bolts approach to business focusing on customers, choosing the right products, hiring for appropriate skills, raising cash, marketing, and bringing a company into the international market. He follows the conservative ideal of using your own cash and then plowing money back into a company you have started. It is only the last chapter which is speculative which is on the future of the internet. The book starts with a chapter on the history of the internet and how it works.
This is a book that takes every day business practices and shows how they apply in a web environment. It is for business people who are a little bit circumspect of the internet, but want to understand how it works and how to do business on the internet.