The Other Side of Innovation Solving The Execution Challenge by Vijay Govindarajan and Chris Trimble.

The Other Side of Innovation Solving The Execution Challenge by Vijay Govindarajan and Chris Trimble.

The Other Side of Innovation is about innovation inside enterprises. It does not cover innovation inside startups. This is a business management book. The authors argue that there are usually two ways to innovate; build special innovation teams or improve on existing products.

Vijay Govindarajan and Chris Trimble argue that for major changes it is important to create special groups of people outside of every day operations. This is because innovating requires different skills and mindset than day to day operations. They make the case that innovation is about learning, experimenting, and taking risks. These are not day to day activities in most corporations.

I found their argument convincing. Where they said innovation occurs inside a corporation is in its "performance engine". It is there that small continuous changes in process and execution can be introduced over time. This has to have more than just ideas and excution, it also has to be accepted by managers or it will not work.

The examples the authors use are from large corportations; Nucor, Fisher-Price, John Deere, Thomson West and other large corporations. The writing is easy to follow; it is in plain english. The book is written for the practitioner. It even includes a set of assessment tools at the end of the book.

There is a Scholarly Foundation section at the end of the book. Like all the content in this book, they justify their choices. They not only give bibliographic citations, they also give reasons why the material was cited. This makes the writing more believable.

This book is a quality business title. It is published by Harvard Business Review Press. Both Vijay Govindarajan and Chris Trimble are faculty at The Tuck School of Business at Dartmouth. There is a companion website at http://www.theothersideofinnovation.com I plan to read their other book, Ten Rules For Strategic Innovators. It is supposed to be more focused on startups.