Me 2.0 Build A Powerful Brand to Achieve Career Success by Dan Schawbel
Dan Schawbel is describing how to create a complete social media presence for individuals. He calls this a personal brand. Companies, organizations, and recruiters now have a dearth of resumes and personal information available all over the internet. This book is aimed at people in their twenties who are just starting in their careers. However, most of the content is relevant to people in general.
There is a certain irony in reading this book. The word me in the title really does not say what the book is all about. It is about becoming embedded in social networks. Dan Schwebel describes how to integrate the use of Twitter, Facebook, Linked In, blogs, and other social media to create a complete image of an individual person. He also describes how to monitor and protect yourself while doing this.
Planning and long term goals are also integrated into his descriptions of social media tools. He even uses things like SWOT analysis (Strength, Weaknesses, opportunities, Threats), and checklists of goals to use when creating a personal brand.
There are many more advanced suggestions as well; creating a video resume, public relations and your image in social media, and entrepreneurial drive. This material is very corporate and entrepreneurial in nature. Donald Trump is mentioned briefly in the book which was kind of entertaining. It fits in very well with venture capital and the ideals of technology startups. Dan Schwebel says that Fast Company is his favorite magazine to read which is a favorite among young technology company workers.
I found the book to be useful. I even followed a few suggestions he made about Linked In. I found this book on http://www.mashable.com Mashable is a news site for social media.