Trust Agents Using The Web To Build Influence , Improve Reputation, and Build Trust by Chris Brogan and Julien Smith
Chris Brogan is a master communicator using the web. He runs one of the top marketing blogs at http://www.chrisbrogan.com . His main focus is showing people how to build a following in social media using openness and trust. He is also the founder of Podcamp which is a conference on podcasting. Julien Smith is a web analyst.
The ideas in this book are actionable. Every chapter gives suggestion on how to improve your use of social media. I have already used two of the suggestions; make sure you follow less people than are following you on twitter and try to make all the sections about yourself on blogs consistent and professional.
His aim is to teach you how to use social media like blogs, twitter, facebook, and linked in to create a network. This is supposed to help you eliminate the need for resumes and cut back on using business cards.
In addition to the social media tools Chris Brogan and Julien Smith suggest philosophical and strategic outlooks for looking at business. These include looking at work as a game, jumping the gates to create new opportunities, life hacking, leverage, and digital nativism. These strategies are the strategies of the most successful producers of web content and marketing.
There is a message that marketing and communications are becoming more personal. Customer service is described as being public relations. Marketing is about being open and listening to people. Networking is about helping others achieve their goals by pulling them up.
The book is a tool to change your perspective and improve your ability to network on the web. It is the mindset of the native producer of digital content. The ideas are different and interesting. There is a lot that can be used directly from this book to succeed in building your own extensive network of contacts.