Saturday, December 12, 2009

Why Now Is The Time To Crush It Cash In On Your Passion by Gary Vaynerchuk

Why Now Is The Time To Crush It Cash In On Your Passion by Gary Vaynerchuk

Gary Vaynerchuk is known for his passionate presentations on Wine Library TV which is available through both Youtube and Viddler. He does very entertaining presentations on different wines over the internet. He is describing how to use social media to sell a passion.

The goal of this book is to show the reader how build a personal brand for business over the internet. He does not promise overnight sucess. His personal success is based on long hard work and passionate interest in what he is doing. He claims that unless someone is very interested in what they do, they will have a hard time building a business on the internet.

The process which he describes is very inexpensive; it requires you to have a flip cam, internet access, buy a website, and join a variety of social networking groups. The two he focuses most on are twitter and facebook. He also recommends putting up videos on viddler and youtube as well as starting a blog. He does not promise millions; instead he says there are many niches that can build a respectable living doing what you enjoy in the $40,000 to $75,000 range.

What he is describing is not for everyone. It requires a lot of sweat equity and drive. Many people will simply not be able to do this. There is also a need to master several new technologies, spend a lot of time interacting on social media, and have someone help you with web design. Another factor is that Gary Vaynerchuk is quite charismatic and full of energy.

This book was a quick read. It took me about three hours to read it. The language is clear and direct. The instructions are very plain. It is an excellent introduction to a strategy of producing social media based on personal drive and sweat equity. If you have the drive, this is an excellent book.

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