Daily Thoughts 06/07/2014
This morning on the way to work, I finished reading The Fusion Marketing Bible Fuse Traditional Media, Social Media, and Digital Media to Maximize Your Marketing. Lon Safko shows people how to combine different marketing tools strategically. He describes how to link social media like Facebook to your website, then include a weblink on your business card for your Facebook so it all links togethers. He shows the incredible variety of different things you can do with marketing in all its forms.
In addition, he shows how the tools can be used to impact strategy and create objectives like increasing the number of people visiting your website, or improving customer satisfaction. This is a useful book for people interested in how to combine digital media like websites, social media like Facebook, Twitter, and Wordpress, and traditional media like business cards, brochures, and flyers.
I checked the Facebook and Twitter for the library this morning. I also worked a bit more on the displays and put out some books on knitting, crochet, and needlepoint. I rather like Kaffe Fassett's books on color, quilting, knitting, and textiles. http://www.kaffefassett.com/Books.html
Austin Kleon has a new book, Show Your Work, 10 Ways to Share Your Creativity and Get Discovered. He is the author of Steal Like An Artist which I enjoyed reading. It is inspiration for artistic creativity.
On the way home, I read a little more of Are Libraries Obsolete? Mark Y. Herring is making arguments that libraries contain more accurate information than raw web data. He argues about the pervasiveness of online pornography, hate groups, misinformation, and link rot or the fact that large amounts of information simply disappear from the internet. I read some more of War and Gold. I am reading about Margaret Thatcher and Ronald Reagan. Kwasi Kwarteng describes the illogic of lowering taxes then increasing military expenditures. I started on the introduction to Thomas Piketty Capital in the Twenty-First Century. The book is translated from French into english.
Editors Picks Library Journal Day of Dialog 2014